The rootData object holds some core person fields for use in Fresh Relevance, the fields are:
| Field | Type | Description |
|---|---|---|
| fn | string | First name |
| ln | string | Last name |
| e | string | Plain email address |
| b64e | string | Base64-encoded email address |
| rc4e | string | RC4-encrypted email address |
| cid | string | Customer ID, usually a username or user ID used on your website |
| curr | string | Currency - ISO 4217 currency code e.g. USD |
| eid | string | External ID, usually to identify users in another platform |
| lang | string | Site language e.g. en-GB |
| mobile | string | Mobile/Cell/SMS number in E.164 format |
| perm | boolean | Permission to send emails to the person |
| sbr | string | Site brand |