Product Microdata

The Product Microdata API allows you to pass product information from your cart page or other web page to Fresh Relevance using a standard product microdata structure. This is an optional feature, but makes the integration easier and should also give you an SEO boost because Google Shopping now uses this structure to identify products in search results.

The Product Microdata API is based around inserting a hidden structure in your HTML (if you prefer, it can be visible). Here's an example showing the data that Fresh Relevance can read from your website:

<div itemscope itemtype="http://schema.org/Product" style="display:none;">
    <span itemprop="name">Product Name goes here</span>
    <span itemprop="description">Product Description goes here.</span>
    <span itemprop="color">purple</span>
    <span itemprop="size">M</span>
    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="priceCurrency" content="GBP" />
    <span itemprop="price">£28.00</span>
    <link itemprop="availability" href="http://schema.org/InStock" />In stock</div>
</div>

To learn more about Microdata feature, see the following Google article. To enable Microdata for your Fresh Relevance account, please contact your account manager or client support .

For the full technical reference, see the Microdata schema .

Person Microdata

The Product Microdata API allows you to pass person information from your cart page or other web page to Fresh Relevance using a standard person Microdata structure. This is an optional feature that makes integration easier. It should only passed when your website knows the identity of the visitor.

The Person Microdata API is based around inserting a hidden structure in your HTML. The following example shows the data that Fresh Relevance can read from your website:

<div itemscope itemtype="http://schema.org/Person" style="display:none;">
  <span itemprop="name">Jane Doe</span>
  <span itemprop="givenName">Jane</span>
  <span itemprop="familyName">Doe</span>
  <a itemprop="email" href="mailto:[email protected]" >[email protected]</a>
</div>

For the full technical reference, see the Microdata schema .