Personalization overview

Fresh Relevance Slots are used to personalize a web page or email.

Each Slot is a location for content and can be used on either a web page or an email. The content - called a SmartBlock - which is displayed by the Slot, can be changed flexibly and at any time using content rules configured using the Fresh Relevance UI. The same approach works for mobile app personalization as well. Learn more about how to personalize messages and site content here.

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Learn more about key concepts

Ensure you have read and understood the Fresh Relevance Key Concepts as this is essential to understanding how the product and APIs work.

The simplest way to personalize your website is to use the standard Fresh Relevance Site Editor. This WYSIWYG editor allows you to change the content and where it's seen. Once you've published your changes, Fresh Relevance loads your content when visitors visit your website via the Tracking script. This is called Client-side Personalization because the content is displayed using client-side JavaScript.

Some users prefer or need to use an approach where the personalization is done on the server so that they can more precisely control how pages are loaded and how personalization content is merged. The personalized content is sent as part of the overall page HTML. This is called Server-side Personalization because the content is personalized on the server.